Artificial Intelligence has undergone significant developments in the past year. With platforms such as ChatGPT, Google Bard, Midjourney or Adobe Firefly, it has never been easier for users to generate all kinds of content: Images, articles, artwork and so on. With the power to create everything using only a few prompts, AI generated content has taken over the internet.
With the advent of these platforms however, also comes a problem - these tools are so powerful that they are able to generate content that would be indistinguishable from real content that would be created by real humans. This inevitably lead to a rise in misinformation, such as when an image of an explosion near the pentagon was shared across the internet. In addition, for businesses, discerning AI-generated images is difficult due to the confusion surrounding the copyrights and sources of these images.
To that end, the tech giant has announced as part of its Google I/O Conference that new features will be implemented over the coming months to help tackle this issue.
About This Image is a new tool that helps users determine additional information such as the origins of the image, where it may first appeared and where else has it been used. In addition, Google is working with AI Image Generating Platforms such as Midjourney and Shuttershock to label their images as AI generated.
Other New Additions
In addition, Google plans to improve its Safe Browsing feature to use AI in order to identify and alert people of potential threats. Google claims that with the newest version of their Safe Browsing API more malicious or compromised websites can be identified and up to 25% of phishing attempts can be prevented.
Amidst rising cyberattacks, Google strengthens its security by having implemented passkeys sign-in on their platform, simplifying but also securing the way users sign into their Google Account across multiple devices. "Passkeys combine the advanced security of 2-Step Verification with the convenience of just unlocking your device" it is stated in their summary. Android users also receive new updates, with the latest version improving transparency of data collection and usage. Users will now receive alerts when apps seek permission to share location data with third parties for advertising purposes. This enables users to have better control over granting or denying location sharing. Furthermore, a new Data Deletion section in the Google Play Data Safety area allows users to easily request the removal of their account or other related data.
The Dark Web Scan feature will be expanded to everyone with a Gmail account in the US. Previously available to Google One subscribers, the Dark Web scan allows users to check whether their Gmail address appears on the Dark web and offer suggestions on follow-up actions to ensure protection of the user. This feature will be rolled out over the following weeks, and will soon be expanded on the international market.
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